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Behind the brand of Nike


Source: You Tube clip

Nike has been accused of using sweatshops since the early 1970s, when it produced goods in South Korea, People's Republic of China and Taiwan. As their economies developed, workers became more productive, wages rose, and many workers moved on to higher paying jobs. Trade unions also gained more influence. Nike found cheaper labor in People's Republic of China, and Vietnam, which prohibited labor unions. When workers demanded additional rights and benefits in these countries, the Nike factories closed and moved to a different location that would enable them to continue operating at a low cost. Throughout the 1990s, Nike was heavily criticized for selling goods produced in sweatshops. They originally denied claims against them. This video clip goes through the misery that is faced by many people working in sweat shops in Middle eastern countries in order to provide first world countries with the most up to date fashions from Nike. After watching the video would you still buy Nike?

This video would be closely linked to employees rights, child labour, marketing, branding, sponsorship, trade unions, consumer responsibilities, wages and corporate responsibilities.